Why Is A Professional Website So Important For Your Winery?

Whether you’re just starting out or you’ve been in the game for a decade, your website is the first impression many people will have of your brand. It’s where people will go to learn about your wines, and your unique story.

Your website is a valuable asset that can grow your wine club, attract new customers into your tasting room, grow your email list, and so much more. And if you have the right systems in place, your website can sell your wines while you’re asleep.

It’s all about the experience. People don’t come to your tasting room to drink wine, they come for an experience. Your website should give them a taste of that experience and hospitality, and show them what it feels like to be there.

Even if you don’t sell your wines on your website, having a good website is important. How many people have heard of you through the grapevine, but haven’t called or visited because your current website doesn’t represent you and your winery the way it should?

A good website is a very important part of the puzzle to growing your winery to the next level.

How We Work With Wineries

We like to think of ourselves as a relationship-building agency, and we put our clients first. When we start a project together, you get our full attention.

When we sit down for a winery website consultation, we start by assessing your winery’s overall online presence. We’ll look at what stage of growth you’re at currently, what your goals are, and how we can help you achieve them.

Many design agencies are primarily focused on selling a flashy new website, but we go a little deeper than that. It’s important for your website to be a beautiful representation of your winery, but it’s equally important that your website can generate a return on your investment.

So, we don’t just look for opportunities where your website can become more visually appealing — with your main growth goals in mind, we plan, design, and develop your new website using proven conversion techniques to help you achieve your goals.

Having a well-conceived marketing strategy is paramount to the success of your winery. We go above and beyond to help you fine-tune your digital marketing strategy, with your website as the centerpiece.

Mobile-Optimized Websites for Wineries

Your website needs to be consistent and easy to use across all devices. Often you’ll hear people refer to this concept as “mobile-friendly,” “mobile-optimized,” or “responsive.”

Once upon a time, websites were built with one version for desktop and a different version for mobile browsers. Nowadays, websites are built as just one version that adjusts itself based on the device it’s being viewed from. This is known as responsive design, and it drastically reduces development costs, code bloat, and the time you spend updating content.

Your winery’s website needs to be mobile friendly, because over 51% of your visitors will be viewing your site on a tablet or smartphone. And 57% of people won’t recommend a business that has a bad experience on smartphones.

That means if you don’t have a good responsive design, you lose HALF of your potential consumers.

People search for nearby wineries on their phones when they’re exploring wine country. If your website experience is less than stellar when they’re checking you out, they’re going to move on to the next winery.

It’s critical to have a beautiful, mobile-friendly website that showcases the beauty of your location. If you’ve got an outdated website, or even a generic winery website template that looks like every other winery, you’ll miss out on a huge amount of business.

Best Practices for Winery Website Design

Having a beautiful website is great, but it’s not worth much if it isn’t incorporated into your greater marketing strategy.

When you work with a company that specializes in website design for wineries, you get the expert knowledge of what works best to turn your website viewers into tasting room visitors.

Of course, we must always test new methods, or we’d be stuck in the past.

This allows us to know which conversion elements get people coming in for a tasting or joining your mailing list, and we know how to incorporate that into your winery’s bigger marketing strategy.

Some elements that we focus on to design a gorgeous website AND maximize your conversions are:

• Simple Navigation
• Fullscreen Media
• Attention-Grabbing Calls to Action
• Positive Reviews
• Frictionless Contact Forms
• Background Videos
• Mobile-Friendly Design

How Much Do Winery Websites Cost?

You can get a website for your winery from anywhere from $0 to $30,000 or more. It all depends on what you’re looking for.

For example, if you’re DIY at heart and $0 sounds appealing, there are some free solutions like Wix, Weebly, and so on. At the end of the day these sites do not represent your winery as a serious establishment and won’t help you build a loyal following.

If you’re fine with generic templates, you can spend a little more and build yourself a Squarespace website for a monthly fee, but do you really have the time and coding expertise to commit to that?

Wineries who are more established and have a larger marketing budget can spend tens of thousands on a robust new website that generates them a positive ROI. If that’s what you’re after, we can help with that.

BUT…

We know that for many local wineries in the smaller stages of growth, that kind of budget isn’t realistic. But you also don’t want to have a poorly conceived website that reflects poorly on your business.

That’s why we offer winery website design packages starting from $2,500 to $5,000. You get the perfect combination of professional design and affordability.

Our quotes are fixed, not hourly. We don’t surprise you with extra charges and fees, or nickel-and-dime you for communication. We believe total transparency and honesty from the start of the project makes for a great client relationship.