Aug 9, 2017 | Winery Websites
4 Factors That Boost Sales On Winery Websites According to the Baymard Institute, the average documented shopping-cart abandonment rate is 69.23%. That means that for every 3 people who add products to their shopping cart, about 2 of them will peace out. What do you...
Jul 11, 2017 | Social Media
Not Using A Call To Action Button On Facebook? This Update Will Make You Wish You Had Facebook’s call-to-action buttons aren’t anything new. But within the past year, Facebook has expanded the things you can do with these buttons – particularly on pages....
Jun 27, 2017 | Social Media
This Is Why Wineries Need To Stop Boosting Posts On Facebook When Facebook came out with its advertising platform, things were much different than they are today, and many confusing changes have occurred since. Boosting posts on Facebook is one such change. To tell...
Jun 14, 2017 | Winery Websites
Understanding Winery Website Audits A website audit is a high-level analysis of your winery’s site that examines various factors related to its health and effectiveness. The goal of an audit is to help you determine the biggest opportunities for improvement on...
Apr 13, 2017 | Social Media
When we partner with a new winery to handle their digital marketing, we often get asked questions like “which social networks should we be using?” And we get it – there’s a plethora of social media platforms out there to choose from. Amidst a sea of...
